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The Framer's Workshop - Custom & DIY Picture Framing,
Oversize Printing & Digital Restoration
2439 Channing Way, Berkeley, CA 94704 • (510) 849–4444
Hours: Mon - Sat: 10 - 6 Sun: Noon - 6
FIrst hour FREE Parking Above Our Shop! $2 per hour after the first hour, up to 4 hours.
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The Framer's Workshop in the News:
The Framer's Workshop, an award-winning do-it-yourself and custom framing business in Berkeley, California, offers innovative framing services that are often the subject of news media coverage. We invite you to enjoy a selection of articles written about our shop. Recent subjects include framing awards, our inovative uses of Tru-Vue Museum Glass and Optium Museum Acrylic, owner Kirstie Bennett's classes at WCAFC, the opening of our sister store, The Framer's Outlet, framing of President Obama memorabilia, our unique do-it-yourself framing service, articles on our technical framing expertise, and the popularity of artist Yoshiko Yamamoto. |
 Framer's Workshop co-owner, Kirstie Bennett, authors articles for Picture Framing Industry publications.
Click Here to read Kirstie's recent articles! |
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July, 2018
Tru-Vue Custom Framing Online
Framing an American Antique to Suit Simplistic Danish Design (Online)
(Downloadable PDF Version)
Kirstie Bennett from The Framer’s Workshop in Berkeley, CA, used Optium Museum Acrylic® to master a patriotic framing project that presented a variety of challenges, not the least of which was its eight-foot-wide size.
June, 2018
Tru-Vue Custom Framing Online
Framing a Delicate Fabric (Online)
(Downloadable PDF Version)
Kirstie Bennett of The Framer’s Workshop in Berkeley, California talks about how she worked with Optium Museum Acrylic to frame a silk and twill scarf from her customers’ travels.
January, 2017
Picture Framing Magazine
Strategies for Success (PDF)
Kirstie Bennett and Jeff Goldberg, owners of The Framer's Workshop in Berkeley, CA, expanded their business with a new concept called The Framer's Outlet, located in the adjacent space.
December, 2016
Tapitalk
PPFA 2017: Super Staff: Hiring & Training a Great Sales & Design Team/Kirstie Bennett
Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet helps other frame shops develop a knowledgeable sales staff.
April – September, 2016
TruVue® Corporation
Family owned The Framer's Workshop expands to include The Framer's Outlet.
June, 2013
BerkeleyPatch
The Framer's Outlet Opens June 15th at Telegraph & Channing
Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet announces the Outlet opening on BerkeleyPatch.
February, 2013
bevelsmith
Fun at the West Coast Art and Frame Expo and National Convention
Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet teaches the 'Taming the Social Media Beast' class.
February, 2013
Picture Framing Magazine
E-Marketing: Old & New Media: A 1-2 Punch
Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, explains how social media and traditional marketing can work together to build corporate framing business.
June, 2012
San Francisco Chronicle / SFGate.com
John Mattos: Golden Gate Bridge 75th Poster
The Framer's Workshop was chosen to be the exclusive local retail outlet for this limited quantity commemorative poster.
September, 2011
Picture Framing Magazine
E-Marketing: Specialty Web Pages
Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, explains how to set up a successful specialty web page that focus on sports memorabilia.
April, 2011
Picture Framing Magazine
E-Marketing: The Lure of Groupons
Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, discusses the values and pitfalls of 'group buy' coupons.
March, 2011
Picture Framing Magazine
E-Marketing: Getting Started in E-Newsletters Part 4: Content
Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, presents how to get started in producing regular E-newsletters for your customers. Included are tips on how to develop your e-mail list, choosing an e-mail marketing service, and why e-newsletters work differently than websites
December, 2010
Picture Framing Magazine
E-Marketing: Getting Started in E-Newsletters Part 3: Content
December, 2010
Picture Framing Magazine
E-Marketing: Getting Started in E-Newsletters Part 2: Content
November, 2010
DECOR Magazine
Best E-Newsletter, 2010
The Framer's Workshop wins DECOR Magazine's Best E-Newsletter award, 2010.
October, 2010
Picture Framing Magazine
E-Marketing: Getting Started in E-Newsletters Part 1
September, 2010
Decor Magazine
Certifiably GREEN
A California Frame Shop Owner Receives Official Certification as a 'Green' Business
July, 2010
Bay Area Green Business
The Framer's Workshop is now a Certified Bay Area Green Business.
June, 2010
Picture Framing Magazine
E-Marketing: Prioritizing Your Electronic Marketing
Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, explains how to prioritize your electronic and social media marketing strategies.
June, 2010
Best Custom Framing
The Framer's Workshop was voted BAYLIST's Best Custom Framing 2010 by our loyal customers. Thank you!
May, 2010
No More Mystery
Decor Magazine article about demystifying retail picture framing by Framers Workshop co-owner, Kirstie Bennett.
March, 2010
Best Practices Award
The Framer's Workshop was awarded an "All Star Award" for best practices in e-mail marketing.
December, 2009
What The Pros Know
Kirstie Bennett, owner of the Framer's Workshop, and two other framing professionals interviewed by Decor Magazine.
November, 2009
AIDS Industry Partner
The Framer's Workshop Becomes An American Society of Interior Designers Industry Partner
September, 2009
Top 10 Art & Framing Retailer's Award
Decor Magazine awards The Framer's Workshop first place
for Best E-Mail Newsletter.
August, 2009
Buy Local Berkeley Back to School Feature
Graduate from Refrigerator to Frame
April, 2009
Member, The 3/50 Project
Saving the brink can mortars our nation was built on.
March, 2009
Best Practices Award
Constant Contact Excellence in Email Marketing Award
January, 2009
Obama memorabilia displayed in homes
Los Angeles Times
October, 2008
San Francisco Chronicle BayList winner:
Bay Area's Best Custom Frame Shop!
September 2008
The CMC—A tool for Framing Sports Memorabilia
Picture Framing Magazine
July, 2008:
Member, Buy Local Berkeley
Why Buy Local? Learn more...
March, 2008:
Use The Web to Your Advantage
Decor Magazine
September, 2007:
A DIY of a Different Color
The Professional Picture Framer's Association Magazine Cover Story
July, 2007:
Yoshiko Yamamoto Cover
Visualize It
Kate Madden Yee
The East Bay Monthly
June, 2007:
Framers solve do-it-yourself puzzle
by Francine Brevetti
Contra Costa Times
Berkeley's Framer's Workshop takes DIY to new heights
by Francine Brevetti
Oakland Tribune
March, 2004:
Demystifying Framing: A primer
by Monique Beeler
Oakland Tribune
March 4, 2004:
Best Framing Shop
December, 2003:
The Framer's Workshop Offers House Calls
Bay Area Business Woman
March 26, 2003:
GET THE PICTURE / DIY Framer's know survival secrets
By Laura Thomas
San Francisco Chronicle
March 4, 2003:
Best Framing Shop
December 9, 2002:
Serendipity framed success for Bennett
By Katy Lieber
East Bay Business Times
December 1, 2002:
Bennett flourishes at do-it-yourself frame shop
By Alec Rosenberg - BUSINESS WRITER
Oakland Tribune
October 4, 2002:
Right Frame of Mind
Loyal customers have made Channing Way store a success story
By Michal Lando - STAFF WRITER
CONTRA COSTA TIMES — Berkeley Voice
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