Blue Shield Foundation of California is a private foundation funded by Blue Shield of California, one of the largest not-for-profit health networks in the country.

Solution

Working closely with executives at Blue Shield Foundation, we were able to narrow down their images to the most representative of the work they do and the patients they help.  Photos included patients and health care workers in clinic settings as well as meeting sessions and award events. We brought the collection together by framing the photos in a soft, slightly distressed silver frame, and double matting with a green second mat to compliment the soft green wall colors. After printing of the photos, we added text windows describing each image.  On site, we worked with our installers and Blue Shield to tell a story with the layout of the images. All framed pieces are staged before the final installation to ensure proper placement.

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