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The Framer's Workshop - Custom & DIY Picture Framing,
Oversize Printing & Digital Restoration

2439 Channing Way, Berkeley, CA 94704 • (510)  849–4444 • Hours: Mon, Tu, Wed, Fri, Sat: 10-6; Th: 10-8; Sun: Noon to 6
FIrst hour FREE Parking Above Our Shop! $2 per hour after the first hour, up to 4 hours.

The Framer's Workshop in the News:
The Framer's Workshop, an award-winning do-it-yourself and custom framing business in Berkeley, California, offers innovative framing services that are often the subject of news media coverage. We invite you to enjoy a selection of articles written about our shop. Recent subjects include framing awards, our inovative uses of Tru-Vue Museum Glass and Optium Museum Acrylic, owner Kirstie Bennett's classes at WCAFC, the opening of our sister store, The Framer's Outlet, framing of President Obama memorabilia, our unique do-it-yourself framing service, articles on our technical framing expertise, and the popularity of artist Yoshiko Yamamoto.
Decor MagazineFramer's Workshop co-owner, Kirstie Bennett, authors articles for Picture Framing Industry publications.

Click Here to read Kirstie's recent articles!

January, 2017

Picture Framing Magazine

Strategies for Success (PDF)

Kirstie Bennett and Jeff Goldberg, owners of The Framer's Workshop in Berkeley, CA, expanded their business with a new concept called The Framer's Outlet, located in the adjacent space.

December, 2016

Tapitalk

PPFA 2017: Super Staff: Hiring & Training a Great Sales & Design Team/Kirstie Bennett

Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet helps other frame shops develop a knowledgeable sales staff.

April – September, 2016

TruVue® Corporation

Family owned The Framer's Workshop expands to include The Framer's Outlet.

June, 2013

BerkeleyPatch

The Framer's Outlet Opens June 15th at Telegraph & Channing

Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet announces the Outlet opening on BerkeleyPatch.

February, 2013

bevelsmith

Fun at the West Coast Art and Frame Expo and National Convention

Kirstie Bennett, owner of The Framer's Workshop and The Framer's Outlet teaches the 'Taming the Social Media Beast' class.

February, 2013

Picture Framing Magazine

E-Marketing: Old & New Media: A 1-2 Punch

Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, explains how social media and traditional marketing can work together to build corporate framing business.

June, 2012

San Francisco Chronicle / SFGate.com

John Mattos: Golden Gate Bridge 75th Poster

The Framer's Workshop was chosen to be the exclusive local retail outlet for this limited quantity commemorative poster.

September, 2011

Picture Framing Magazine

E-Marketing: Specialty Web Pages

Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, explains how to set up a successful specialty web page that focus on sports memorabilia.

April, 2011

Picture Framing Magazine

E-Marketing: The Lure of Groupons

Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, discusses the values and pitfalls of 'group buy' coupons.

March, 2011

Picture Framing Magazine

E-Marketing: Getting Started in E-Newsletters Part 4: Content

Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, presents how to get started in producing regular E-newsletters for your customers. Included are tips on how to develop your e-mail list, choosing an e-mail marketing service, and why e-newsletters work differently than websites

December, 2010

Picture Framing Magazine

E-Marketing: Getting Started in E-Newsletters Part 3: Content

December, 2010

Picture Framing Magazine

E-Marketing: Getting Started in E-Newsletters Part 2: Content

November, 2010

DECOR Magazine

Best E-Newsletter, 2010

The Framer's Workshop wins DECOR Magazine's Best E-Newsletter award, 2010.

October, 2010

Picture Framing Magazine

E-Marketing: Getting Started in E-Newsletters Part 1

September, 2010

Decor Magazine

Certifiably GREEN
A California Frame Shop Owner Receives Official Certification as a 'Green' Business

July, 2010

Bay Area Green Business

The Framer's Workshop is now a Certified Bay Area Green Business.

June, 2010

Picture Framing Magazine

E-Marketing: Prioritizing Your Electronic Marketing

Kirstie Bennett, owner of The Framer's Workshop in Berkeley, CA, and author of their award winning E-Newsletter, explains how to prioritize your electronic and social media marketing strategies.

June, 2010

Best Custom Framing

The Framer's Workshop was voted BAYLIST's Best Custom Framing 2010 by our loyal customers. Thank you!

May, 2010

No More Mystery

Decor Magazine article about demystifying retail picture framing by Framers Workshop co-owner, Kirstie Bennett.

March, 2010

Best Practices Award

The Framer's Workshop was awarded an "All Star Award" for best practices in e-mail marketing.

December, 2009

What The Pros Know

Kirstie Bennett, owner of the Framer's Workshop, and two other framing professionals interviewed by Decor Magazine.

November, 2009

AIDS Industry Partner

The Framer's Workshop Becomes An American Society of Interior Designers Industry Partner

September, 2009

Top 10 Art & Framing Retailer's Award

Decor Magazine awards The Framer's Workshop first place
for Best E-Mail Newsletter.

August, 2009

Buy Local Berkeley Back to School Feature

Graduate from Refrigerator to Frame

April, 2009

Member, The 3/50 Project

Saving the brink can mortars our nation was built on.

March, 2009

Best Practices Award

Constant Contact Excellence in Email Marketing Award

January, 2009

Obama memorabilia displayed in homes

Los Angeles Times

October, 2008

San Francisco Chronicle BayList winner:
Bay Area's Best Custom Frame Shop!

September 2008

The CMC—A tool for Framing Sports Memorabilia

Picture Framing Magazine

July, 2008:

Member, Buy Local Berkeley

Why Buy Local? Learn more...

March, 2008:

Use The Web to Your Advantage

Decor Magazine

September, 2007:

A DIY of a Different Color
The Professional Picture Framer's Association Magazine Cover Story

July, 2007:

Yoshiko Yamamoto Cover
Visualize It
Kate Madden Yee

The East Bay Monthly

June, 2007:

Framers solve do-it-yourself puzzle
by Francine Brevetti

Contra Costa Times

Berkeley's Framer's Workshop takes DIY to new heights
by Francine Brevetti

Oakland Tribune

March, 2004:

Demystifying Framing: A primer
by Monique Beeler

Oakland Tribune

March 4, 2004:

Best Framing Shop

December, 2003:

The Framer's Workshop Offers House Calls

Bay Area Business Woman

March 26, 2003:

GET THE PICTURE / DIY Framer's know survival secrets
By Laura Thomas
San Francisco Chronicle

March 4, 2003:

Best Framing Shop

December 9, 2002:

Serendipity framed success for Bennett
By Katy Lieber
East Bay Business Times

December 1, 2002:

Bennett flourishes at do-it-yourself frame shop
By Alec Rosenberg - BUSINESS WRITER
Oakland Tribune

October 4, 2002:

Right Frame of Mind
Loyal customers have made Channing Way store a success story
- STAFF WRITER
CONTRA COSTA TIMES — Berkeley Voice

ASID Industry Partner logo

Top 10 Framer's Award

The 3/50 project

Best practices Award Framing E-Newsletter

Best Bay Area Frame Shop

Buy Local Berkeley

Yamamoto Berkeley Monthly cover

Bay Area Best Oakland Tribune Frame Shop

Best Frame Shop Oakland Tribune

Framers@mac.com


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