The Framer's Workshop – 2439 Channing Way, Berkeley, CA (510)  849–4444
 
The Framer's Workshop
Custom Framing Services
Corporate Framing Services
Do-It-Yourself Framing
Discout Framing Packages
Discount Offers
The Framer's Outlet Ready Made Frames
Our Picture Framing Services
Examples Of Our Work
Creative Framing Ideas
Sports Jersey Framing
3D Object Framing
Environmentally Friendly Framing
Preservation Framing
Heritage Photo Framing
Needle Art Framing
Digital Restoration Services
Digital Printing Services
Artisa Frames
Framing for your Celebrations
Fine Art Prints and Posters
Artisa Frames
Visualization Technology
Testamonials: Framing Stories
Framing Information for Artists
To The Trade Discounts
In 
The News
Resources
Upload Files
Job 
Opportunities
Our Staff
Map and 
Directions

Receive our Monthly
E-Newsletter
& Framing Coupon

Email:  

Member Professional Picture Framer's Association

Decor Top Art Framing Award

 

Member Professional Picture Framer's Association

Use the Web to Your Advantage

Online Help From Art and Framing Retailers

The Internet can be a great tool for companies wanting to increase their exposure and find new ways to showcase their products and services. Today's consumers expect that they will be able to research something before buying it, so having an online presence is more necessary to a business' success than ever before. This is especially true for art-and-framing retailers, who are finding that web sites are the perfect way to market and promote their visually oriented goods.

Kirstie Bennette of The Framer's Workshop in Berkeley California has seen a dramatic increase in her store's exposure and image since starting its web site a decade ago. "The web site gets about 400 unique visitors per day, and it's our most important marketing tool because most new visitors to our shop find us on the Internet," she says. "We also refer to our web site in every issue of our monthly e-newsletter, and about 40% of those who open our news letter click through to our web site. The response is huge. With the use of these tools, we have built a solid, loyal, customer base." This clientele includes customers from across the country, as the Framer's Workshop recently received an order from a Boston resident who wanted who wanted his wedding photo framed with a frame he saw on the store's web site.

Bennette says the Framer's Workshop web site also serves as a great tool for educating her customers before they come into the store. "It gives our customers a frame of reference to begin with," she says. "It acquaints them with our products, services and staff and lessens the intimidation factor of entering an unfamiliar store."