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INTEVEST Mortgage Company

Case Study, INTEVERST
Mortgage Investment Company
:

This project included two types of art: One for individual offices and and another for two expansive walls in the lobby and hallway. Our client specified local historical photos with an emphasis on Oakland commercial history and real estate. Together we chose a collection of photos from various history archives, including those from the Oakland Public Libraries. We then created a private web page from which staff members could choose individual photos for fourteen of their offices and several for various hallway uses.

For two of the three 20' walls, including the main lobby, we worked with an aerial photographer to select two dramatic local panoramas. One included the INTERVEST building at 180 Grand, and the other, a sweeping aerial panorama of the Bay Area as seen from above Oakland. First we made to-scale Photoshop mock-ups of different art options for the large walls. This helped the client visualize the large spaces and choose from a wide variety of images. We again made them web pages to assist in their art selection. We suggested dividing two of the color panoramas into triptychs, which were then plak-mounted to panels in a float style, giving them extra dimension and shadow. One hallway wall required a more traditional approach using ebonized walnut frames by Larson-Juhl along with white matting and Tru-Vue glass. For this wall we suggested a triptych showing the construction of the Transamerca Pyramid, flanked by two photographs of the building from different angles.

INTEVEST Mortgage CompanyIt was a pleasure to work on this project with the executives and staff at INTERVEST in Oakland. In all of our meetings they were enthusiastic participants with a great sense of what type of art they needed to further the image of their business.

"Throughout the entire process, Kirstie and her staff have been great as we worked through the details. She has earned our highest recommendation."--Albert Reis

 

About Intervest: “INTERVEST provides loans for income-producing properties throughout the West. We arrange permanent loans with life insurance companies and other lending sources. In addition, we offer an aggressive portfolio multifamily lending program. Our competitive advantage lies in our ability to analyze your specific needs and then provide the best source of capital. Broad access to a variety of funding sources enables INTERVEST to offer custom-tailored solutions.”

 

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Historical Art Sources: Oakland Public Library Files
edited by Business Image Group

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